Management Course Descriptions

Course Descriptions for Management

MNGT 3105 Principles of Management

Students examine generic management functions such as planning, decision making, organizing, leading, and controlling. Students learn real life concepts and how resources are managed effectively and efficiently in order to achieve the organization’s goals and objectives. Issues relating to diversity, globalization, technology changes, and ethics are studied.

MNGT 3153 Organizational Theory/Behavior

Students study organizational structure and design, how organizational structure affect behaviors within the organization, and gain a general knowledge of how people work in an organized setting while acquiring specific managerial skills to become effective and productive managers.

MNGT 3203 Human Resource Management

Students examine the role of human resource professional and the major functions of human resource management (HRM) including, job description analysis, appraisals, recruitment, selection, orientation, training and development, compensation, evaluation, labor relations, employment law, disciplinary actions, and the protection of employee rights.

MNGT 3303 Operation/Production Management

Students acquire a working knowledge and understanding of the roles and functions of production management to perform the job as a production or operation manager. Topics include: the nature of product demands, cost structure, company size and market competition, strategies and methods for production planning, production planning using PERT and other computer and operational systems. Other quantitative tools in panning production such as supplier selection, acquisition, and inventory controls are discussed.

MNGT 4163 Services Management

Students focus on becoming managers in the service sector industry to achieve a distinct competitive advantage. Services Management focuses on the importance of service quality and how to achieve internal and external customer satisfaction. Topics include: service relationships, strategic management thinking, strategic service management concepts, team building, and total quality management (TQM).

MNGT 4213 Training/Development

Students explore the process of how to train and develop employees within an organization from the perspective of a human resource development. It addresses a number of approaches from instructional planning and designing, different learning and thinking styles, and conducting a needs analysis to deliver an effective training program.

MNGT 4223 Compensation

Students acquire specialized knowledge and skills to develop compensation and benefits programs effectively. Topics include the pay model, job analysis, job evaluation, designing pay levels and pay structures, pay for performance plans, benefit packages, international pay systems, government and legal issues in compensation, and other general trends about compensation and benefits.

MNGT 4353 Small Business Management

Students gain knowledge in the contributions, functions, issues, and trends relating to small business ownership. Students develop the ability to identify small business management problems and recommend reasonable solutions. Emphasis is placed on the start-up, management activities, and developing a plan for the establishment of a small business enterprise. Topics include advantages and disadvantages of small business ownership, financing and operating budget for a small business, and developing a business plan.

MNGT 4383 International Management

Students focus on managing within an international and cross-cultural work force. Emphasis is placed on challenging and preparing students to become managers around the world for careers in a dynamic global environment by dealing with the complexities of managing in different countries. Students will learn effective strategic, organizational, and interpersonal management with a focus on sustainability.

MNGT 4393 Strategic Management

Students focus on some of the important current issues in strategic management. Students will develop the ability to integrate key concepts and tools. Emphasis is placed on strategy formulation and managerial decision making that affect a business enterprise by learning how to structure organizational processes, conduct a SWOT analysis, select competitive strategies, allocate resources, and gain a holistic perspective to utilize effective strategic practices.

Course Descriptions for Marketing

MKTG 3103 Principles of Marketing 3 Credits Prerequisite: ECON 2105, ECON 2106, and ACCT 2101

Students are introduced to general marketing concepts such as the role of marketing in society and in the firm, and the various internal and external factors that influence marketing decision making. Special emphasis is placed on the traditional tools of the marketing mix: product, promotion, price, and place (distribution).

MKTG 3113 Consumer Behavior 3 Credits

Prerequisite: MKTG 3103

Provides an overview of how and why people behave as consumers. Through the application of behavioral science concepts the course will provide an understanding of consumer behavior and provide knowledge that will serve as a basis for marketing management and social policy decision making.

MKTG 3123 Salesmanship 3 Credits

Prerequisite: MKTG 3103

Students learn the role of sales organizations with respect to both the personal selling and managerial elements of the sales function. Fundamentals of personal selling are taught, as well as the planning, implementing, and controlling of the firm’s personal selling function.

MKTG 3133 Principles of Retailing 3 Credits

Prerequisite: MKTG 3103

This course focuses on strategies necessary for the management of successful retail businesses in a rapidly changing retail environment. Topics include retail structure and managerial strategies concerning location, organization, inventory control, merchandising, promotion, and control.

MKTG 4103 Marketing Communication 3 Credits

This course examines how firms use promotional strategies to enhance marketing efforts. Students will explore a firm’s promotional alternatives including advertising, public relations, sales promotion, personal selling, direct marketing, and digital applications. Students study and apply the tools needed to design, implement, and evaluate the effectiveness of targeted promotional campaigns.

MKTG 4113 Marketing Research 3 Credits

Prerequisite: BUSA 3213 and MKTG 3103

Students will learn the value and methods of marketing research in the formulation and solution of marketing problems and opportunities. Emphasis is placed on research methods including research design, data collection methods (instruments, sampling, operations) data analysis and the interpretation of information to aid in making marketing decisions.

MKTG 4123 International Marketing 3 Credits

Prerequisite: MKTG 3103

Students study marketing in the international environment, emphasizing marketing decisions, strategies, and operations of the firm involved in international business. Strategies involving the formulation of market entry processes, developing and implementing the international marketing program, and coping with the challenges of pricing, distribution, and promotion in the international setting are discussed.

MKTG 4133 Marketing – Not-for-Profit Organizations 3 Credits

Prerequisite: MKTG 3103

The course covers how the basic concepts and principles of marketing are applied in organizations that are involved in the non-profit, or services (intangible product) setting. Topics covered include how the marketing of such services differs from that of physical goods, the management of service employees, and the establishment of a services culture.

MKTG 4253 Marketing Management 3 Credits

Prerequisites: MKTG 3103, and MNGT 3103

Students refine their analytical skills through the application of marketing strategy to cases and group projects. The course serves as the capstone for marketing majors, and allows them to integrate and apply their collected marketing knowledge to real world situations. As a marketing capstone course, the course captures all the various concepts of marketing in a strategic sense that enables every student to develop a marketing plan for a given firm.

Additional Courses in Supply Chain Logistics

BLOG 4263: LEAN SUPPLY CHAIN & LOGISTICS MANAGEMENT.

This course is an introduction to the concepts, principles, and problems surrounding lean thinking in the logistics environment. A broad range of current and emerging practices and issues in process improvement strategies, cost and benefits, planning and control, will be explored through a combination of lectures, readings, classroom discussion, and other formats. The emphasis of the course will be on how different functional areas in the supply chain must interface efficiently and function for total system efficiency to avoid waste and bottlenecks with respect to logistics, both domestically and internationally

BLOG 4273: SUPPLY CHAIN ANALYSIS

This course will explore quantitative tools utilized to improve performance in various supply chain and logistics decision making situations. Mathematical and statistical models will be applied to Supply Chain Logistics scenarios in case study formats to demonstrate how quantitative models are used to analyze real world situations for decision making in the Supply Chain Logistics environment, to evaluate supply chain performance, and for solving logistical problems. Topics in the use of analytical techniques in supply chain management including total cost analysis for supplier selection, inventory management, demand forecasting, transportation planning, and supply chain modeling, will be discussed.

Additional course Accounting

ACCT 4173 International Accounting

This course will cover the various international accounting theories and practices in order to provide students with necessary skills in analyzing and interpreting consolidated financial statements of multinational and transnational corporations. Change of Course Number

ACCT 4103 Taxation

3 Credits

Prerequisites: ACCT 2101/2102, BUSA 2105/2503, AND ECON 2106

Students demonstrate applicable laws of taxation applicable to all taxable entities and the application of computers in the preparation of tax returns. Students also apply research methods needed to address tax problems and analyze tax issues.

Change course number from 4103 to 3133

General Business (BUSA) Courses

There is no major in General Business. They are general Core requirements for all Business majors.

BUSA 1911 (formerly BUSA 1980) Leadership Development I 1 Credit

Prerequisite: Consent of Dept. Chair

Students acquire skills that are important to being a professional regard less of the profession they choose. These courses are designed to explore concepts and theories of human development in an organizational setting. Students learn how to manage their time, how to make effective decisions, how to present themselves and their work in a professional manner and how to balance their workload, how to handle stress and other issues of physical and mental well-being and how to communicate effectively one-on-one and in groups. Students experience situations involving social/professional decorum.

BUSA 1921 (formerly BUSA 1990) Leadership Development II 1 Credit

Prerequisite: BUSA 1911 or Consent of Dept. Chair

Students examine the determinants of effective leadership, assess their own leadership abilities and style and acquire skills that are important for effective leadership. Such skills involve: effective decision making, listening, selling one self, learning how to follow and how to lead, conducting meetings, learning how to resolve conflicts and learning how to negotiate position. Students distinguish between leadership and management.

BUSA 2105 Communicating in the Business Environment 3 Credits

Prerequisites: ENGL 1102, COMM 1110, and MATH 1154 or math requirement(s) for student’s academic unit

Students study both interpersonal and organizational communications; to include written and oral exercises appropriate to business practice.

BUSA 2150 Introduction to Business 3 Credits

Students obtain an overview of the elements of various fields of business (accounting, marketing, management, economics, law, finance, and others) in order to gain a better understanding of the role business plays in the U.S. and the global economy. Students make informed career choices.

BUSA 2503 Business Information Systems 3 Credits

Prerequisites: ENGL 1102 and MATH 1154 or math requirement(s) for student’s academic unit

Students refine their basic computer skills (word processing, spreadsheet, and database) and learn new business application software (such as graphics, statistics, Internet, and presentation graphics). Students make professional business reports and presentations and will have a solid foundation for subsequent courses.

BUSA 3203 Quantitative Methods 3 Credits

Prerequisites: ACCT 2101, BUSA 2105/2503, MATH 1154, AND ECON 2106

Students gain knowledge of the various quantitative methods used in analyzing business and economic problems, for managerial decision making. Topics include linear programming, project scheduling, inventory models, waiting line models, decision analysis, time series analysis and demand forecasting, and how they are applied to solve business and economics problems.

BUSA 3213 Statistics for Business and Economics 3 Credits

Prerequisites: MATH 1113 or Math requirement(s) for student’s academic unit

Students gain knowledge of the application of various statistical methods used in analyzing business and economic data. The aim of this course is to develop critical reasoning skills necessary to understand, interpret, and draw conclusions from the abundant quantitative data available in the business and economic worlds. Students learn how to ask appropriate questions, how to collect/extract data effectively, how to summarize, interpret, and draw conclusions from data at hand, and how to understand the limitations of statistical inference.

BUSA 3313 Legal &Ethical Environment of Business 3 Credits

Prerequisites: ACCT 2101, BUSA 2105/2503, AND ECON 2106

Students gain awareness of the origins of law and ethics in society and in the workplace. Students use legal reasoning and methodology to resolve ethical issues in contracts, property, torts, and environmental disputes. Students distinguish legal and ethical responsibilities of various business entities including C-corporations, Sub-chapter S-corporations, partnerships, and sole proprietorships.

BUSA 4123 Internship 3 Credits

Prerequisites: Senior standing Consent of Dept. Chair/Internship Coordinator

This course provides an opportunity for students gain practical experience in business in a supervised internship program. The internship is planned and coordinated with the overall purpose of providing not only “hands-on” experiences, but also the requisite ethics and expectations to succeed in today’s work environments. Prior to registration, the Internship application must be completed and approved. A written portfolio is required of the students and a written evaluation by the employer must be submitted to the supervising University instructor.

BUSA 4353 International Business 3 Credits

Prerequisite: MGMT 3103

Students are introduced to a network of global linkages around the world that binds us all-countries, institutions and individuals much closer than ever before. Linkages include the following: trade, financial markets, technology and living standards. Topics in international business range from export-import trade to licensing, joint venture, wholly owned subsidiaries, turn key operations and management contracts.